The Indian toy story
India boasts a rich heritage of toy making. With the launch of the country’s first virtual Toy Fair, Indian Prime Minister Narendra Modi highlighted the important role traditional Indian toys play in the development of a child and also encouraged traditional toy-making communities to carry forward their craft. We bring you a few of the lesser-known indigenous toys from across the country
“The best thing a child can do with a toy is break it,” believes Arvind Gupta, scientist and toy inventor, who was awarded the Padma Shri in 2018 for his unique contribution to education. Toys are an integral part of childhood. It helps in developing decision-making abilities as well as aids in the cognitive growth of a child. Indian toys, popularly believed to date back 5,000 years, also serve as a medium to acquaint a child with the myriad culture, traditions and communities of the country. Take, for example, the wooden and clay dolls and figurines from Krishnanagar (West Bengal) and Kondapalli (Andhra Pradesh) that beautifully portray people from varied walks of life and depict, to the very last detail, their dressing styles and professions.
The importance of Indian indigenous toys and the role of local toymakers in the Indian economy was highlighted by Indian Prime Minister Narendra Modi when he inaugurated the country’s first Toy Fair recently, in the virtual mode. “Our [Indian] toys reflect reuse and recycling that has been a part of the Indian lifestyle. Most Indian toys are built out of natural and eco-friendly materials. The colours used in them are natural and safe,” PM Modi had said during the inauguration ceremony. The Prime Minister also urged toy manufacturers to use less plastic and more recyclable material in their products during the inauguration address.
Toys are a nation-wide interest, and a nation which encourages the manufacture of indigenous toys is one that exhibits signs of growth and happiness. In most societies today, toys and games are manufactured in factories, leading to the action of global and mass consumption, making communities industrial in nature. Earlier, toys and games were designed and made by children, families and local artisans. Today, most toys are mass manufactured. But like the silver lining in every grey cloud, there still exist, albeit in fewer numbers, a handful of self-organised and artisanal sectors that continue to be rooted to their toy making traditions, thereby retaining their own unique identity. Here are a few lesser-known indigenous Indian toys.
A cultural icon of Andhra Pradesh, Kondapalli toys – delicately carved from wood and hand-painted – derive their names from the eponymous village where they originated over four centuries ago. The themes of these beautiful and expressive toys range from such iconic modes of transport as lorries, rickshaws, palkis (palanquins) and bullock carts, to episodes from Hindu epics and mythologies and even depictions of rural life, animals and birds. The Dasavatharam (ten avatars of Lord Vishnu) set is the most elaborate and popular Kondapalli toy.
Asharikandi terracotta dolls
Tucked away in Assam’s Dhubri district is Asharikandi, a village popular for its unique terracotta dolls. Terracotta is believed to be one of the world’s oldest craft materials and is the result of baking a special type of soil called hiramati. Created using such traditional tools as kodal (spade), khota (a thin bamboo tool used for removing impurities) and pitna (a tool used to shape to the clay), the artisans of Asharikandi deftly craft figurines of local deities, animals, birds and also objects from daily life. But one of the most iconic and popular Asharikandi terracotta toys is the Hatima putul (putul in Assamese means doll). A symbol of cultural significance, the Hatima putul depicts a mother with an elongated face and elephant-like ears holding a child in her arms or her lap, and, in some designs, a child on one side and a pradipdani (earthen lamp) on the other.
An iconic production of the Channapatna town of Karnataka, these delightful toys are said to trace their origin to the reign of Tipu Sultan (1782-1799), a prominent ruler of South India. Traditionally, these durable toys were made from ivory wood but over the years have evolved to incorporate woods of trees like rubber, sycamore, sandalwood, teak and pine. Minutely carved and finished with a coat of glossy paint, some of these toys are also educational. Artisans in Channapatna, also known as Gombegala Ooru or ‘toy town’, create trains and rocking horses along with such utility objects as pen stands and candle stands.
The most unique feature of Thanjavur dolls is their bobbing heads, which is why they are called Thanjavur thalayatti bommai in Tamil, which translates to Thanjavur head-shaking doll. Originating in Thanjavur, a city in Tamil Nadu, these dolls are hand-modelled using materials like clay, marble and wax to resemble figurines of Bharatanatyam and kathakali dancers. Thanjavur dolls also include roly-poly figures of a couple appearing like a king and queen, symbolising the royal dynasties that reigned in Thanjavur. Such is this toy’s distinctiveness that it received a Geographical Indications (GI) tag in 2008.
Originating in Natungram, a village in the Burdwan district of West Bengal, is another indigenous range of toys carved out of wood, minutely painted with vibrant hues and named after the eponymous village. The Natungram dolls date back to the wave of Bhakti Movement that flourished in Bengal during the 15th and 16th centuries, and began with a pair of wooden figures depicting Gour, a revered Indian saint Chaitanya Mahaprabhu, and Nitai, the saint’s disciple and friend. Although the variety of Natungram dolls range from Lord Krishna and his consort Radha to soldier dolls influenced by the erstwhile royal kingdom of Burdwan, its most popular product is an iconic pair of owls.
Indian toys aim not only to serve as objects of entertainment but also of education. And the government, led by PM Modi, is leaving no stone unturned to popularise Indian toys and encourage local craftsmen to carry forward their artistic heritage. In fact, toy is one of the 24 focus sectors in which India wants to become self-reliant and reduce imports. Working towards the cause, the country has already increased the import duty on toys from 20 per cent in 2020 to 60 per cent and established a Quality Control Order, according to which, all toys and associated materials for children below 14 years of age will be certified by the Bureau of Indian Standards. With support from the government and institutions like the National Institute of Design, India’s toy making industry will not continue to flourish but will also add to the Prime Minister’s visions of Aatmanirbhar Bharat, Make in India and Vocal for Local.